# 快消品搜索规则

## 1. 核心原则
- **语言优先**：默认英文搜索，全球品牌与市场趋势以英文为主
- **权威优先**：市场研究机构 > 品牌官方 > 行业媒体 > 消费者社区

## 2. 英文权威信息源库

### 2.1 权威市场研究机构（最高优先级）
- **Nielsen**: https://www.nielsen.com (尼尔森市场研究)
- **Euromonitor**: https://www.euromonitor.com (欧睿国际)
- **Kantar**: https://www.kantar.com (凯度市场洞察)
- **Mintel**: https://www.mintel.com (英敏特市场研究)
- **McKinsey CPG**: https://www.mckinsey.com/industries/consumer-packaged-goods

### 2.2 全球消费品巨头官方
- **P&G**：
  - Corporate: https://www.pg.com
  - Investor Relations: https://www.pginvestor.com
- **Unilever**：
  - Corporate: https://www.unilever.com
  - Investor Centre: https://www.unilever.com/investor-centre
- **Nestlé**：
  - Corporate: https://www.nestle.com
  - Investors: https://www.nestle.com/investors
- **Coca-Cola**：
  - Corporate: https://www.coca-colacompany.com
  - Investors: https://investors.coca-colacompany.com
- **PepsiCo**：
  - Corporate: https://www.pepsico.com
  - Investors: https://www.pepsico.com/investors

### 2.3 头部行业媒体
- **消费品专业媒体**：
  - Consumer Goods: https://www.consumergoods.com
  - CPG Matters: https://www.cpgmatters.com
  - Brand Channel: https://www.brandchannel.com
- **零售媒体**：
  - Retail Dive: https://www.retaildive.com
  - Progressive Grocer: https://progressivegrocer.com
  - Supermarket News: https://www.supermarketnews.com
- **营销媒体**：
  - Ad Age: https://adage.com
  - Marketing Land: https://marketingland.com
  - Campaign Live: https://www.campaignlive.com

### 2.4 消费趋势与洞察平台
- **WGSN**: https://www.wgsn.com (全球时尚趋势预测)
- **Trendwatching**: https://trendwatching.com (消费趋势)
- **PSFK**: https://www.psfk.com (创新趋势研究)
- **Future Laboratory**: https://www.thefuturelaboratory.com

## 3. 头部自媒体与KOL

### 3.1 营销与品牌专家Twitter
- **Gary Vaynerchuk**: https://twitter.com/garyvee
- **Scott Galloway**: https://twitter.com/profgalloway
- **Brian Solis**: https://twitter.com/briansolis
- **Neil Patel**: https://twitter.com/neilpatel
- **Rand Fishkin**: https://twitter.com/randfish

### 3.2 品牌官方社交媒体
- **全球品牌**：主要消费品牌官方Twitter/LinkedIn
- **创新品牌**：新兴DTC品牌官方账号
- **零售商**：大型零售商官方资讯

### 3.3 专业社区与论坛
- **Reddit社区**：
  - Consumer Goods: https://www.reddit.com/r/consumergoods
  - Marketing: https://www.reddit.com/r/marketing
  - Advertising: https://www.reddit.com/r/advertising
- **LinkedIn群组**：Consumer Goods Professionals, FMCG Professionals
- **专业论坛**：Brand Management Forums

## 4. 搜索策略与关键词

### 4.1 品牌与营销搜索
**关键词模板**：
- "brand strategy [category] [year]"
- "consumer behavior [demographics] [trend]"
- "digital marketing [platform] [industry]"
- "brand positioning [competitor] analysis"

### 4.2 市场趋势搜索
**关键词模板**：
- "consumer trends [year] [region]"
- "FMCG market growth [category] [period]"
- "retail innovation [technology] [application]"
- "sustainable packaging [industry] [development]"

### 4.3 产品创新搜索
**关键词模板**：
- "product innovation [category] [year]"
- "new product launch [brand] [market]"
- "health wellness trends [food/beverage]"
- "beauty innovation [technology] [ingredient]"

### 4.4 零售与渠道搜索
**关键词模板**：
- "retail channel [strategy] [brand]"
- "e-commerce growth [category] [region]"
- "omnichannel marketing [retailer]"
- "direct-to-consumer [brand] [success]"

## 5. 行业专门搜索网站

### 5.1 市场数据与报告
- **Statista**: https://www.statista.com (统计数据)
- **IBISWorld**: https://www.ibisworld.com (行业报告)
- **Research and Markets**: https://www.researchandmarkets.com
- **Grand View Research**: https://www.grandviewresearch.com

### 5.2 包装与设计
- **Packaging World**: https://www.packworld.com
- **The Dieline**: https://thedieline.com (包装设计)
- **Core77**: https://www.core77.com (工业设计)

### 5.3 可持续发展
- **Sustainable Brands**: https://sustainablebrands.com
- **GreenBiz**: https://www.greenbiz.com
- **Circular Design Network**: https://www.circulardesignnetwork.com

## 6. 实时监控重点

### 6.1 高频监控（每日）
- 主要品牌新产品发布
- 消费者社交媒体讨论
- 零售商促销活动
- 竞争对手营销动态

### 6.2 中频监控（每周）
- 市场份额变化
- 新兴品牌崛起
- 包装创新案例
- 可持续发展倡议

### 6.3 低频监控（每月）
- 行业趋势报告
- 消费者调研结果
- 长期品牌战略调整

## 7. 文件命名与归档

### 7.1 命名规则
- **品牌营销**：`YYYYMMDD_FMCG_Brand_[Brand/Campaign].docx`
- **市场趋势**：`YYYYMMDD_FMCG_Trend_[Category/Region].docx`
- **产品创新**：`YYYYMMDD_FMCG_Innovation_[Product/Technology].docx`
- **零售渠道**：`YYYYMMDD_FMCG_Retail_[Channel/Strategy].docx`

### 7.2 内容格式
**文档头部**：
- Source: [完整URL链接]
- Keywords: [Search terms]
- Search Time: [YYYY-MM-DD HH:MM UTC]
- Category: [Food/Beverage/Beauty/etc.]
- Geographic Focus: [Global/Regional/Country]

## 8. 中国特定搜索（仅当明确要求时）

### 8.1 中国消费品机构
- 中国连锁经营协会: http://www.ccfa.org.cn
- 中国商业联合会: http://www.ccom.org.cn

### 8.2 中文关键词
- "快消品牌"、"消费升级"、"新零售"、"国潮品牌"